How cricket organisers can better accomplish their social call to the community
Cricket is no longer just a sport anymore. It has evolved into something that connects cricket fans in doing what they love the most, and at the same time helping people get back on their feet through charitable initiatives. Most recently, Indian legend MS Dhoni was able to raise $650,000 for Help for Heroes – a UK-based military charity – by hitting the winning runs in a charity event. Other cricket players also took part in raisings money for the aid group, and this is only the beginning in a long list of notable charity events linked to the sport.
Fundraising to the extent of $650,000 is a significant amount in whatever part of the world. Often these events take meticulous planning for maximum publicity. One partnership that regularly bears fruit, when it comes to fundraising for charities is between sporting organizations and casino operators.
Charity sports events that partner with casinos tend to raise bigger proceeds than the usual standard fundraisers. What’s great about hosting such games is that charity organizers don’t need to spend a lot on setting up events. All they need is the help of a superstar who’s willing to spend some of his or her time spearheading the event. Take for example Australian former international cricketer and his Shane Warne Foundation. Last year, Warne joined forces with the World Series of Poker to host a poker fundraiser that would benefit his charity, which assists seriously ill and underprivileged children. The event donated $1,000 for every ticket that was purchased at the event. By hosting a game that most adults are familiar with, and by allowing guests to interact with some cricket superstars, The Shane Warne Foundation was able execute their mission statement on a vast scale.
The same results can happen when charitable institutions partner up with casinos. Some companies agree to sponsor fundraisers and all organizers have to do is advertise the event with the company’s logo. Betfair, a UK-based betting exchange and slots provider known for its generous online offers, easily raised £28,000 (about $43,000) with Racing Welfare at the Charity Golf Day event. Apart from that, employees of said company are being encouraged to team up with charities of their own choice, and raise funds for them, by receiving an allowance of about $155.
Should Cricket event organizers regularly host games like poker or tie up with casino companies, they will be able to raise larger proceeds for notable causes. With casinos and card games being able to attract huge crowds for the benefit of the needy, there’s no reason why cricket organizations shouldn’t do so in the future and follow Shane Warne’s lead.
Chauka offers services to support these events using the latest technologies available. From websites to mobile app that are specifically tailored for that particular event. This will help the cricket event organizers to engage with the players and audience in a much better way than any method. And social tools will help the promotion easier.
Sample: Moosa Cricket Stadium App