Case Study: Digital Marketing for Cricket Academies

by Sushil Cn · Published June 14, 2018 · Updated July 9, 2018

How we helped a leading cricket academy in Bangalore to build a brand across all major digital media channels

Table of Contents

SUMMARY
OUR ROLES
CHALLENGES
SOLUTION
SOCIAL MEDIA FANBASE
- FACEBOOK ADS
RESOURCES
GET IN TOUCH WITH US

SUMMARY

Since 1996, KIOC is one of the finest cricket academies in India. Players like Robbin Uthappa, Manish Pandey, Veda Krishnamurthy and CM Gautam are the products of their excellence in cricket coaching.

KIOC is well known in cricket coaching and they wanted to reach more people around India by make using the tremendous opportunity in the digital marketing.

Here’s how we helped them to build a strong brand in the Internet

OUR ROLES

Search Engine Optimisation
Social Media Marketing
Email Marketing
Managing the Website
Content Writing
Building a Mobile App
Online Ads

CHALLENGES

KIOC not only wanted to build a brand on the internet, they also wanted to make it a platform to reach and interact with their audience. Apart from annual coaching, KIOC organizes many events throughout a year. KIOC expects larger audience from outside the academy to participate in such events.

So how could we fulfill their objectives and build a strong online channel to communicate with their audience?

SOLUTION

We targeted popular digital marketing channels and be consistent. We built the brand presence for KIOC by focusing on the website, and social media. We also run email marketing campaigns to communicate with our existing customers. Ads are used for special event promotions and we used the mobile app as a medium to communicate the academy’s regular updates and events.