Case Study: Digital Marketing for Cricket Academies
How we helped a leading cricket academy in Bangalore to build a brand across all major digital media channels
Since 1996, KIOC is one of the finest cricket academies in India. Players like Robbin Uthappa, Manish Pandey, Veda Krishnamurthy and CM Gautam are the products of their excellence in cricket coaching.
KIOC is well known in cricket coaching and they wanted to reach more people around India by make using the tremendous opportunity in the digital marketing.
Here’s how we helped them to build a strong brand in the Internet
- Search Engine Optimisation
- Social Media Marketing
- Email Marketing
- Managing the Website
- Content Writing
- Building a Mobile App
- Online Ads
KIOC not only wanted to build a brand on the internet, they also wanted to make it a platform to reach and interact with their audience. Apart from annual coaching, KIOC organizes many events throughout a year. KIOC expects larger audience from outside the academy to participate in such events.
So how could we fulfill their objectives and build a strong online channel to communicate with their audience?
We targeted popular digital marketing channels and be consistent. We built the brand presence for KIOC by focusing on the website, and social media. We also run email marketing campaigns to communicate with our existing customers. Ads are used for special event promotions and we used the mobile app as a medium to communicate the academy’s regular updates and events.
SOCIAL MEDIA FANBASE
|10,111||5||9,353 per month|
|138||5||144 per month|
|1021||5||2,500 per month|
|15||2||300 per month|
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