How to Attract Sponsors to Organise a Cricket Tournament
Did you see any sports event without at least one sponsor?
The success of any event is directly proportional to the association of right sponsors/partners
Cricket is not an exemption in this. If you look around some of the major tournaments you can see that, beautiful logos and products photos associated with cricket tournaments.
Probably you are a cricket organizer or sports event manager who is looking for some different ideas to give more values to your sponsors. In this article, I’ve listed few new and unique ways for you to deliver more value to your existing sponsors and attract new sponsors.
Who is a Sponsor?
A sponsor is an advertiser that supports sports in return for promoting its services or products through the entity being sponsored. A sponsor pays a business or individual to promote his/her brand.
This sponsorship can be in any form, online or offline or both. It starts with logos and promotional products and finishing with setting up the entire sports events.
If your cricket tournament wants to gain sponsors, you’ll need to have enough visibility to make it worth for the sponsor’s investment. However, you can gain sponsorships if you approach small businesses and charge a low sponsorship rate to start with.
Types of Sponsors
There are a number of different types of sponsors you can work with when it comes to organizing a cricket tournament;
Media partners– These are media outlets that will help you spread the word about your event and will elevate your tournament exposure.
Venue partners– These are venues and locations that may offer to host your event, using your event as a means of drawing more people to their location.
Cash sponsors– These people will provide finances to cover expenses, increase exposure, and provide the customized experience you want to create. They will do so in return for marketing and exposure of their brand.
Prize sponsors– Some companies (such as sports equipment stores) will offer items you can use to award players and teams.
Types of Promotional Opportunities for Sponsors
Promotional opportunities of a cricket tournament can be divided into 2 broad categories; online & offline
Offline Promotional Opportunities
Promotion inside and outside the ground is very common. It is the most popular opportunity to promote brands.
Here are some of the common promotions used in a cricket match. When you look closely to an international match, you can find a number of ways they used to promote their sponsors. Some of those ideas are adapted in local cricket too.
Boundary line banners help to promote brand name and logos which are very common in international cricket matches. The same idea can be used in local cricket too.
Another common method used in local cricket to promote their sponsors is to use their sponsors’ logos in players and umpires jerseys. You can see sponsors logos on the stumps too.
Flex banners inside the grounds and nearby places, which is another common method used in local cricket to promote their sponsors.
Online Promotional Opportunities
Following three channels will ensure the value in return for your sponsors along with creating interest for new brands to associate with you.
- A dedicated app for your cricket organization or tournament
- An official website for your cricket organization or tournament
- Live video streaming
A dedicated mobile app for your cricket organization or tournament
Building a customized and exclusive app for your cricket tournament will not only enhance the experience for the users but also gives you chance to put your sponsors in front of the right audience.
Great Exposure Through Launch Screen
Launch Screen is the first screen the users see when they open the app. Your sponsors’ logos can be included on this screen.
Dedicated Screen for Listing the Sponsors
Sponsors Screen is a great way to exhibit all your sponsors’ logos on a single screen.
Banner Ads on the Live Scorecards
Multiple sticky banner ads can be included at the bottom of all the scorecards which will reach to all the users who are following the matches live on your mobile app.
Promoting Through Push Notifications
You can periodically send out sponsors details such as their title, products, website, contact details as messages to the users. Referral link to your partners can also be sent via notifications to reach the maximum users following your tournament
An official website for your cricket organization or tournament
An official website with all the relevant information will give any tournament a professional touch.
Sponsors find a great value promoting their brand on a website.
You can find a lot of opportunities on the website to promote your sponsors logos, products, and services. And the icing on the cake here is that all the exposure your sponsors’ are getting through this is quantifiable meaning justified with analytics.
Live Video Streaming
Video streaming is something everyone loves these days. It gives everyone a chance to get closer to the action no matter where they are during the match.
You can live stream your matches at an affordable cost on Youtube or Facebook with the help of any video streaming company.
You can promote your sponsors logo and products during live streaming to reach the audience beyond the ground.
What other methods do you use to promote your sponsors? Please let us know by commenting below.